My company, Articulate, runs regular seminars in London aimed at getting companies (rather than individuals) to write better. Two questions always resonate: how to encourage staff to write better and how to give feedback. Get them right and you are on your way to being an articulate business.

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Columnist Matthew Stibbe is Writer-in-chief for Articulate Marketing, a specialist copywriting agency. His clients include Microsoft, the British Government and leading magazines like Wired and Popular Science. Matthew also writes a blog called Bad Language. Click here to read more articles by Matthew Stibbe.