The "Relations" in Media Relations
April 21, 2007
Michael Tangeman, who writes a blog on effective communications called Media Mindshare, says of the "relations" part of media relations: "It gets to the core of the job of media relations specialists, which is not so much to "relate" as it is to effectively "relay" the message of the organizations or individuals we represent to the media, and by extension to the public." How? Michael offers a list of tips and techniques here.