Here's the latest look at real-life copywriting in action, thanks to Sarah Williams, the head of Wordsmith in England. After we interviewed her a couple of months ago about her innovative "method acting" approach to copywriting, as she calls it (check out our interview with Sarah here), we thought to ask Sarah if she wouldn't mind sending us actual case studies... we could study! Here is this month's:

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Sarah Williams is founder and managing director of the international copywriting company Wordsmith, based in Oxfordshire, UK. She taught in universities, and then moved out of the academic world into book publishing, running the English office of the biggest French children's book publisher. During this time she wrote and published a number of children's books. She eventually became a full time freelance writer, and has published over 80 books. About five years ago, Sarah set up Wordsmith, a copywriting company providing intelligent, responsive answers to marketing needs.