I love the assonance in my name, the repeated long "u" sound in Julia Rubiner. Which isn't to say I haven't daydreamed that my name is Julia Jubiner (or for that matter, in the manner of Scooby Doo, Rulia Rubiner) because then I'd enjoy both assonance and alliteration, two of my favorite poetic devices, and, as I've learned in my copywriting work, two great tastes that taste great together (the writer who coined that phrase on behalf of Reese's to describe the relationship between peanut butter and chocolate clearly knew a thing or two about assonance).

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Simon Glickman and Julia Rubiner are the principals of Editorial Emergency, a Los Angeles-based copywriting agency. Since opening its doors in 2005, EE has wrangled verbiage for the Honda Civic Tour, Disney Interactive Studios, Borders, Target, Mattel, Sony, Universal, EMI/Capitol and assorted other content-hungry customers. Click here to read more articles by Simon Glickman and Julia Rubiner.