A Jewish friend wrote recently to tell me that her son had been invited to join a fraternity. "It's not a Jewish fraternity," she noted, "although they have a handful, literally, of Jewish members." Now, I've known some tiny Jews in my day (some of my best friends and family are tiny Jews), but I can't imagine even one fitting in someone's hand.

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Simon Glickman and Julia Rubiner are the principals of Editorial Emergency, a Los Angeles-based copywriting agency. Since opening its doors in 2005, EE has wrangled verbiage for the Honda Civic Tour, Disney Interactive Studios, Borders, Target, Mattel, Sony, Universal, EMI/Capitol and assorted other content-hungry customers. Click here to read more articles by Simon Glickman and Julia Rubiner.