8 9 10 11 12 Displaying 64-70 of 145 Articles

And now from our friends at Editorial Emergency, a brief rant against abbreviated jargon, from "fail" to "convo": "If you feel like an idiot saying something out loud, don't say it in writing either."  Continue reading...

I've been seeing a lot of You lately. Not specifically you, dear reader, but You, the second-person advertorial. Yes, after years of talking about us, marketers have taken a shine to You. And they're eager to tell You just how important you are to their business.  Continue reading...

Neal Whitman's recent column on the language of "choice" in education ("Make good choices!") got me thinking about how choice and choose are used in marketing. From the flight attendant's cheery "We know you have a choice when you fly — thanks for choosing us!" to IKEA's "Choose your own entertainment adventure," we're constantly encouraged to select from an array of options. But what does all that choice mean?  Continue reading...

I've got a problem with solutions. Well, it's not solutions, per se, but the word "solutions." Actually, it's not even the word "solutions"; it's the notion that all you have to do is throw that word onto your home page and the world will beat a path to your door.  Continue reading...

As far as I know, no university has a Department of Nomenclature. I've never heard of an internship in brand naming. So what's an aspiring name developer — or even an inquiring civilian — to do?  Continue reading...

It really bugs me when I hear someone use the word "individual" when all they mean is "person." It happens a lot with law-enforcement spokespeople. They also tend to say "vehicle" when they could say "car" or "truck."  Continue reading...

You can read it. You can watch it. You can talk about it online with your friends. It's a sort of picture book — or, more precisely, a moving-picture book — but its inventors call it a Vook. That's Vook as in video + book.  Continue reading...

8 9 10 11 12 Displaying 64-70 of 145 Articles