8 9 10 11 12 Displaying 64-70 of 143 Articles

Neal Whitman's recent column on the language of "choice" in education ("Make good choices!") got me thinking about how choice and choose are used in marketing. From the flight attendant's cheery "We know you have a choice when you fly — thanks for choosing us!" to IKEA's "Choose your own entertainment adventure," we're constantly encouraged to select from an array of options. But what does all that choice mean?  Continue reading...

I've got a problem with solutions. Well, it's not solutions, per se, but the word "solutions." Actually, it's not even the word "solutions"; it's the notion that all you have to do is throw that word onto your home page and the world will beat a path to your door.  Continue reading...

As far as I know, no university has a Department of Nomenclature. I've never heard of an internship in brand naming. So what's an aspiring name developer — or even an inquiring civilian — to do?  Continue reading...

It really bugs me when I hear someone use the word "individual" when all they mean is "person." It happens a lot with law-enforcement spokespeople. They also tend to say "vehicle" when they could say "car" or "truck."  Continue reading...

You can read it. You can watch it. You can talk about it online with your friends. It's a sort of picture book — or, more precisely, a moving-picture book — but its inventors call it a Vook. That's Vook as in video + book.  Continue reading...

The passing of New York Times language columnist William Safire has been well noted here (by VT executive producer Ben Zimmer) and elsewhere. The death of Edward Gelsthorpe, who died September 12 and whose Times obituary appeared directly beneath Safire's on September 28, has been less commented on. Yet in his way Gelsthorpe had almost as powerful an influence on the world of words as did Safire.  Continue reading...

Want to avoid using words that "sound somewhat like the ones intended but are ludicrously wrong in the context"? Let our Editorial Emergency team, Simon Glickman and Julia Rubiner, help you to avoid coming off like the reincarnation of Mrs. Malaprop!  Continue reading...

8 9 10 11 12 Displaying 64-70 of 143 Articles