1 2 3 4 5 Displaying 15-21 of 143 Articles

Once upon a time, the verbs of advertising were need and want. Today you're more likely to hear a different verb. Poke around a bit, and you'll quickly discover that everyone — kids, young adults, teachers, you! — deserves "the best."  Continue reading...

Some brands capture your attention with made-up words: Qajack and Squidoo, hungerectomy and splurjobbing. Other brands deliberately misspell familiar words: Klout, Flickr, Cheez-It. But some companies prefer a more traditional way to make an impression — one that might have pleased your third-grade teacher. They consult a dictionary.  Continue reading...

"Plus" is a positive workhorse of a word. It can be a preposition (two plus two), an adjective (a C-plus grade), or a noun (the good weather is a plus). Until recently, though, "plus" has mostly stayed out of the verb column. That's changing, on the evidence of some recent sightings.  Continue reading...

For a word that first showed up in English around 1300, livery has managed to remain surprisingly current, appearing in a variety of contexts. One sense of livery borrowed from British English has particular resonance in branding and design.  Continue reading...

Branding expert Nancy Friedman has been seeing a lot of X's and O's lately, "in the breezy, cozy, kissy-huggy names of companies and products." And she says that "Valentine's Day seems the perfect occasion to cuddle up with them."  Continue reading...

Everyone's been a name developer at least once. But I'm guessing you haven't named many things with which you had no personal connection. Year after year. For money.  Continue reading...

Which brand was most emblematic of the year that's now ending? Facebook, which had a much-ballyhooed initial stock offering in May? Apple, which said in December it would start making some products in the United States instead of in China? Neiman Marcus and Target, which formed an unlikely high-low partnership to sell holiday gifts to two very different audiences?  Continue reading...

1 2 3 4 5 Displaying 15-21 of 143 Articles