Ad and marketing creatives
Ads That Rhyme: Past Their Prime?
October 21, 2013By Nancy Friedman
For about four decades in the 20th century, rhyme ruled American advertising. The period between the 1940s and the 1970s was the golden age of ad jingles and rhyming slogans. Today, ads rarely incorporate verse — and when they do appear, it's often awkwardly executed, derivative, or barely recognizable as rhyme. What happened?