Ad and marketing creatives
The Slogans That Never Sleep: How to Brand a City
May 16, 2014By Nancy Friedman
In mid-March the convention and visitors' bureau for Cleveland, Ohio, unveiled a new branding campaign for the city of about 400,000. The campaign, developed after "years of research" and many focus groups, had a theme, a logo, a website, and a hashtag. What it didn't have, the bureau insisted, was a slogan.