Exploring the pathways of our lexicon
September 27, 2012By Ben Zimmer
In my most recent column for the Boston Globe, I poke fun at new advertising slogans that Apple is using for its iPod line: the latest iPod Nano is "Completely Renanoed," while the iPod Touch is "Engineered for Maximum Funness." Whereas renanoed at least shows a modicum of creativity (turning Nano into a verb capable of taking the re- prefix), funness seems to be an unnecessarily cutesy elaboration on plain old fun. But hang on: can we make a distinction between fun and funness? Continue reading...