Behind the Dictionary
Lexicographers Talk About Language
February 14, 2011By Neal Whitman
In a publicity stunt, Toyota took out a New York Times ad, put out a YouTube video, and distributed a survey at the 2011 Detroit Auto Show, asking the public what the plural of Prius should be, in a campaign announcing that there is going to be a family of Prius models. I hesitate to reward them with more publicity for such a willfully dumb question. But I can’t help myself. This is too good an excuse to talk about the wider topic of phony Latinate plurals. Well-played, Toyota. Continue reading...