8 9 10 11 12 Displaying 64-70 of 81 Articles

Advice to aspiring writers usually includes these words: "Write more." More words. More pages. More chapters, poems, articles.

But I have a different suggestion: To become a better writer, write less.

No, not less frequently. But with fewer words. Lots fewer. As in... no more than 140 characters' worth.

What? And why?  Continue reading...
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Writing a book is hard: just ask any author. But coming up with a title for your book? That's easy.

Honestly.

Oh, you've probably heard a different story, about how choosing a book title is the toughest part of the whole endeavor. But I'm going to share with you a six-word secret for skipping directly to a happy ending: Find a formula and copy it.  Continue reading...
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Science education may be on the decline. The general level of scientific knowledge may be headed back to the Dark Ages. But the language of science has never been more popular.

Or more woefully abused.  Continue reading...
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Continuing our political theme this week, columnist Nancy Friedman takes a look at the buzzwords of the current campaign season. Her background in developing names and brands gives her a unique perspective into how new political coinages bubble to the surface.  Continue reading...
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In Part One and Part Two of this series I shared six tools that professional name developers use to turn words into business and product names. In this final installment I'll describe three more-advanced strategies. Don't worry: you don't need special training to use them. Just be aware that implementing them successfully is often trickier than you might think.  Continue reading...
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In Part One of this series, I talked about three common ways to create product and company names: from people's names, from connecting two words, and by creating a blend or portmanteau. As naming exercises go, those three techniques are among the most basic. In this installment we move into Intermediate Naming: techniques that require a bit more mastery of the workings of language but can reward you with distinctive, memorable names.  Continue reading...
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When you're naming a business or a product, you look at words through a different lens than the novelist or historian. They think in sentences, paragraphs, chapters, or even volumes; you must think in single-word nuggets of meaning. Your job is to distill the essence -- and even the unknown future -- of your product or company in one, or sometimes two, perfectly suited words.  Continue reading...
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8 9 10 11 12 Displaying 64-70 of 81 Articles