Ad and marketing creatives
September 6, 2012By Nancy Friedman
It's one of the enduring cross-cultural culinary conundrums: Why are packaged potato snacks called chips in the US and crisps in the UK? The answer is equal parts history, legend, and marketing savvy. And the spudscape is getting more complicated as cultural boundaries dissolve and the snack-food industry grows more creative and prolific. Continue reading...