5 6 7 8 9 Displaying 43-49 of 82 Articles

Irregular spellings are old news in brand names. Lately, though, I’ve noticed an interesting new spelling trend: the doubling, tripling, or even quadrupling of one particular letter—F—at the beginning of the name.

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The year is still young, but I’m prepared to go out on a limb and declare 2011 the Year of the Q-Name. From Quid to Quora, from Qajack to Qire, from Qrank to Qponomics, Q names are the queens and kings (qings?) of contemporary naming. Evidence? On CrunchBase, a directory of technology companies, I counted 405 Q names. And that was after eliminating companies that incorporate place names like Qatar and Qingdao.  Continue reading...
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Have you finished your Grouponicus shopping, or are you waiting till the last minute? Perhaps you prefer the austere rituals of Festivus or the Judeo-Christian compromise of Chrismukkah. Or is the pantheistic free-for-all known as Chrismahanukwanzakah more to your end-of-the-year taste?  Continue reading...
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What's "cherpumple"? Let naming expert and word-watcher Nancy Friedman define it for you...

Cherpumple: A dessert comprising cherry, pumpkin, and apple pies, each baked inside a layer of cake. The word is a portmanteau of cherry, pumpkin, and apple.  Continue reading...
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Remember when marketers exhorted us to trade up, spend freely, and buy more? When grand, luxe, and premier were sprinkled like shaved truffles over ad copy? That was before the recession took a bite out of our wallets and our aspirations. Nowadays, it's fashionable (not to mention necessary) to live within one's means — or to just live without.  Continue reading...
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English is my native tongue, language is my beat, and corporate America is where I earn my daily crust. Nevertheless, every so often I encounter an English word — in a corporate memo, speech, or email — that mystifies me. I've seen the word before; I've just never seen it used that way. I've always assumed the word meant one thing; here it obviously means something very different.  Continue reading...
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In theory, advertising copy doesn't need to be elegant or even eloquent: its job is to make us pay attention and take action. But should it adhere to generally accepted rules of spelling, punctuation, grammar, and syntax?  Continue reading...
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5 6 7 8 9 Displaying 43-49 of 82 Articles