5 6 7 8 9 Displaying 43-49 of 80 Articles

Have you finished your Grouponicus shopping, or are you waiting till the last minute? Perhaps you prefer the austere rituals of Festivus or the Judeo-Christian compromise of Chrismukkah. Or is the pantheistic free-for-all known as Chrismahanukwanzakah more to your end-of-the-year taste?  Continue reading...
Click here to read more articles from Candlepower.

What's "cherpumple"? Let naming expert and word-watcher Nancy Friedman define it for you...

Cherpumple: A dessert comprising cherry, pumpkin, and apple pies, each baked inside a layer of cake. The word is a portmanteau of cherry, pumpkin, and apple.  Continue reading...
Click here to read more articles from Candlepower.
Remember when marketers exhorted us to trade up, spend freely, and buy more? When grand, luxe, and premier were sprinkled like shaved truffles over ad copy? That was before the recession took a bite out of our wallets and our aspirations. Nowadays, it's fashionable (not to mention necessary) to live within one's means — or to just live without.  Continue reading...
Click here to read more articles from Candlepower.
English is my native tongue, language is my beat, and corporate America is where I earn my daily crust. Nevertheless, every so often I encounter an English word — in a corporate memo, speech, or email — that mystifies me. I've seen the word before; I've just never seen it used that way. I've always assumed the word meant one thing; here it obviously means something very different.  Continue reading...
Click here to read more articles from Candlepower.
In theory, advertising copy doesn't need to be elegant or even eloquent: its job is to make us pay attention and take action. But should it adhere to generally accepted rules of spelling, punctuation, grammar, and syntax?  Continue reading...
Click here to read more articles from Candlepower.
The "call to action" is one of the sacrosanct elements of ads and direct mail: Lose weight! Save money! Act now! How unorthodox, then, to discover calls to inaction — invitations to simply think — in a spate of recent ad campaigns.  Continue reading...
Click here to read more articles from Candlepower.
"In difficult times fashion is always outrageous," the Italian designer Elsa Schiaparelli famously said. But come hard times or good times, you can always count on fashion writing to be an excessive, outrageous genre unto itself. Where else but in fashion copy would destructed be an acceptable — indeed, comprehensible — adjective? Who but a fashion editor would bully her readers with imperatives such as must-have? And what on earth is one supposed to make of cryptic abbreviations like cardi, bodycon, and MOTG?  Continue reading...
Click here to read more articles from Candlepower.

5 6 7 8 9 Displaying 43-49 of 80 Articles