6 7 8 9 10 Displaying 50-56 of 80 Articles

I've been seeing a lot of You lately. Not specifically you, dear reader, but You, the second-person advertorial. Yes, after years of talking about us, marketers have taken a shine to You. And they're eager to tell You just how important you are to their business.  Continue reading...
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Neal Whitman's recent column on the language of "choice" in education ("Make good choices!") got me thinking about how choice and choose are used in marketing. From the flight attendant's cheery "We know you have a choice when you fly — thanks for choosing us!" to IKEA's "Choose your own entertainment adventure," we're constantly encouraged to select from an array of options. But what does all that choice mean?  Continue reading...
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As far as I know, no university has a Department of Nomenclature. I've never heard of an internship in brand naming. So what's an aspiring name developer — or even an inquiring civilian — to do?  Continue reading...
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You can read it. You can watch it. You can talk about it online with your friends. It's a sort of picture book — or, more precisely, a moving-picture book — but its inventors call it a Vook. That's Vook as in video + book.  Continue reading...
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The passing of New York Times language columnist William Safire has been well noted here (by VT executive producer Ben Zimmer) and elsewhere. The death of Edward Gelsthorpe, who died September 12 and whose Times obituary appeared directly beneath Safire's on September 28, has been less commented on. Yet in his way Gelsthorpe had almost as powerful an influence on the world of words as did Safire.  Continue reading...
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Have you heard? This economic slump we're in isn't just a recession: it's a mancession — a downturn that hurts men more than women. The term has been popularized by a University of Michigan economics and finance professor, Mark J. Perry, whose Carpe Diem blog employs lots of charts and graphs to drive home the point that male workers are taking it on the chin.

That's bad news. But it turns out there's one sector men in which men are doing just dandy. I refer, of course, to the market in man-words and man-brands.  Continue reading...
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The minimalist billboard gets our attention: black capital letters against a stark white background. But the words spelled out by those letters are cryptic: SWORE RAY. Swore Ray? Ray swore? What did he say? And what do his profanities have to do with the advertiser, the Monte Carlo resort and casino in Las Vegas?  Continue reading...
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6 7 8 9 10 Displaying 50-56 of 80 Articles