A Monthly Column for Word Lovers
October 3, 2011By Orin Hargraves
The idea of the "elevator talk" is that you only have the duration of an elevator ride to get your idea across, so you have to strip it to its essentials. Starting long before this idea came along, however, organizations and institutions have striven to encapsulate their essence even more succinctly, in a short form of expression called a "motto." Continue reading...