Language Lounge

A Monthly Column for Word Lovers

Six Reasons Why Aristotle Prefigures Clickbait

"Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion." That's Aristotle, writing in the fourth century BCE. Most of the wiles and schemes by which modern-day crafters of clickbait entice you to take the fateful step of clicking on a link were anticipated by the Master.
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Orin Hargraves is an independent lexicographer and contributor to numerous dictionaries published in the US, the UK, and Europe. He is also the author of Mighty Fine Words and Smashing Expressions (Oxford), the definitive guide to British and American differences, and Slang Rules! (Merriam-Webster), a practical guide for English learners. In addition to writing the Language Lounge column, Orin also writes for the Macmillan Dictionary Blog. Click here to visit his website. Click here to read more articles by Orin Hargraves.