Visual Thesaurus Makes Naming and Branding Easy
July 1, 2006
Every once in a while, those of us in marketing and advertising are faced with the challenge of naming a company, a product or a service. This usually means sifting through reams of data and then throwing up hundreds of words on the white board until something sticks. The Visual Thesaurus makes that process so much easier by illustrating the meaning and relationship between words in a graphical format. The white board's stupid. Visual Thesaurus is smart. Which are you?