What if I told you there was a simple, sitting-under-your-nose technique that would increase your writing speed, improve your coherence and dramatically enhance your audience's ease of reading. Would you use it? Yes, you'd say. Tell me more! But listen, my friends, you already know about it. I'm talking about bullets, the unsung heroes of the print world. Why are bullets so effective? Glad you asked!

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A former daily newspaper editor, Daphne Gray-Grant is a writing and editing coach and the author of 8½ Steps to Writing Faster, Better. She offers a free weekly newsletter on her website Publication Coach.