Word Routes

Exploring the pathways of our lexicon

Not So Mad Props: A "Mad Men" Anachronism

The makers of the critically acclaimed TV drama "Mad Men" pride themselves on their meticulous attention to authentic period detail, lovingly recreating the early 1960s world of Madison Avenue admen. The show's prop masters are charged with getting every little thing right, from the prices on receipts to the secretaries' restrictive undergarments. So it's always a bit of a surprise to discover an anachronism lurking on the "Mad Men" set. The most recent episode featured one such historical goof, though only die-hard dictionary buffs would have noticed.

The current season of "Mad Men" is set in 1963, following two seasons set in 1960 and 1962 respectively. The ad agency at the heart of the show, Sterling Cooper, has been sold to a British agency, Putnam Powell & Lowe. Overseeing things at their newly acquired New York outpost is Putnam's financial officer, Lane Pryce (wonderfully played by Jared Harris). Pryce has decorated his office with some distinctly British accessories, including a suit of armor. In the latest episode ("Love Among the Ruins"), we see another decorative touch on the credenza behind Pryce's desk.

Lexicographical cognoscenti will immediately identify the three-volume work as The Compact Edition of the Oxford English Dictionary. The Compact Edition is a micrographic reproduction of the OED, with each page making room for four reduced pages of the original. A magnifying glass is handily supplied to avoid damaging the reader's eyesight. The only problem is, there was no Compact Edition in 1963. It was first published as a two-volume edition in 1971, but what we see in Pryce's office is even more anachronistic: it's the edition published in 1987 with Robert Burchfield's supplement to the OED in a third, slimmer volume. (Even after the 1987 edition was published, book clubs continued to sell the original two-volume version for bargain prices. Like many Americans, I was first exposed to the OED through one of these book club editions, squinting through the magnifying glass at the tiny type.)

Orion Montoya, chief computational lexicographer at Wordnik (and a former colleague of mine at Oxford University Press), was quick to spot the error, even posting about it on his Twitter feed shortly after the episode aired. Orion speculates that the set designers might have noticed the OED's original publication year of 1933 that appears on the edition's facsimile pages, without realizing that the Compact version didn't appear until much later.

A 24-year error like this one is certainly an embarrassment for the "Mad Men" production crew, but only because they have held themselves to such a high standard of historical accuracy. In this video you can see prop master Gay Perello explain the lengths they went to for certain TWA-related items used in the first episode of the third season, including getting into an eBay bidding war for a pin worn by TWA flight attendants in the early '60s. And another prop master explained in a featurette for the Season One DVD how they decided to remove an Etch-A-Sketch from a particular scene after discovering that the toy wasn't released until the summer of 1960, a few months after the episode took place.

So what should they have used instead of the Compact OED to adorn Lane Pryce's office? Even though he has apparently lugged a suit of armor across the Atlantic, it seems unlikely that Pryce would have brought over the 13-volume full-size edition that was available to dictionary consumers at the time. Rather, a better bet would have been the Shorter Oxford English Dictionary, an abridged two-volume work that was a highly office-appropriate reference for the discerning British reader. (A 1959 edition is pictured to the right.)

Orion notes that if the makers of "Mad Men" had really wanted to evoke the era by means of a dictionary prop, they could have worked a copy of Webster's Third New International Dictionary into the set somewhere. Published in 1961, Webster's Third was seen by many at the time as radically permissive. It surely wouldn't do in Mr. Pryce's office, but one can easily imagine it on the desk of the socially progressive (and rather pompous) copywriter Paul Kinsey. The times they were a-changin', in the dictionary world just as much as the world at large.

[Update #1: Lane Pryce himself has responded, or at least his Twitter persona has! Summoning a well-known time-traveler from the '80s, Mr. Pryce tweets, "Regarding my office library, I was asked to hold onto those books by a nervous young man named McFly." Anachronism upon anachronism...]

[Update #2: Welcome, readers of Entertainment Weekly, New York Magazine, and The Frisky!]


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Ben Zimmer is executive editor of Vocabulary.com and the Visual Thesaurus. He is language columnist for The Wall Street Journal and former language columnist for The Boston Globe and The New York Times Magazine. He has worked as editor for American dictionaries at Oxford University Press and as a consultant to the Oxford English Dictionary. In addition to his regular "Word Routes" column here, he contributes to the group weblog Language Log. He is also the chair of the New Words Committee of the American Dialect Society. Click here to read more articles by Ben Zimmer.

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Comments from our users:

Tuesday August 25th 2009, 6:29 AM
Comment by: Bruce (Florence, SC)
Good work Ben. Anachronisms in period movies stick out like a sore thumb for those who lived in the period. Perhaps the most common ones are wrong model year cars and music. Then there's always the contrails in Westerns.
Interesting to me are slang words. I'll listen for them and perhaps submit something later. I suggest our friends perk their ears for these gems.
BJC
Tuesday August 25th 2009, 7:49 AM
Comment by: Roger Dee (Haslett, MI)Top 10 Commenter
I have the 1971 edition of the OED you mentioned above, so I took great interest in your (again) fine sleuthmanship!
Tuesday August 25th 2009, 1:49 PM
Comment by: Nancy FriedmanVisual Thesaurus Contributor
Before I stopped watching the show in the first season--I never found it as thrilling as the critics did--I caught many anachronisms. At one point, for example, Don Draper expresses his surprise by saying "No way!"--an expression that didn't come into currency until many years after the show's 1960 time period.
Tuesday August 25th 2009, 1:57 PM
Comment by: Ben Zimmer (New York, NY)Visual Thesaurus ContributorVisual Thesaurus Moderator
Bruce & Nancy: I'll have to do another Word Routes column devoted to linguistic anachronisms on "Mad Men" -- I've kept track of a bunch of them. Feel free to suggest more that you've noticed...
Tuesday August 25th 2009, 9:05 PM
Comment by: Linda H. (New York, NY)
What terms of speech used by the characters in Mad Men characterize
the era--and are out of fashion now?
Wednesday August 26th 2009, 11:43 PM
Comment by: Neal WhitmanVisual Thesaurus Contributor
As I wrote on the EW site:
Sunday's episode also had Sal reacting to the opening song number in Bye Bye Birdie by saying "awwa", the fall-rise intonation of "aw" -- kind of like "aww-uh". Ben Yagoda wrote about in Feb. 16, 2007 article in Slate, pegging it as a 21st-century innovation.
Saturday August 29th 2009, 6:36 AM
Comment by: Bruce (Florence, SC)
Ben and Nancy: One last item on verbal anachronisms. The great movie
"The Lion of Winter"(Katherine Hepburn)has many. I wonder how this can happen?
BJC
Saturday August 29th 2009, 9:22 AM
Comment by: Ben Zimmer (New York, NY)Visual Thesaurus ContributorVisual Thesaurus Moderator
Bruce: Hmm, somehow I don't think the movie "The Lion in Winter" (and the play it was based on) would have been much of a success if they had Henry & Eleanor speaking in authentic 12th-century Middle English! That was clearly a linguistically modernized telling of the story -- as opposed to "Mad Men," which strives for historical verisimilitude.

Nothing wrong with "translating" earlier forms of English into modern narratives (see also adaptations of Beowulf, King Arthur tales, etc.). That only gets silly and anachronistic when you bring bygone English speakers into the present day, like when the magically preserved medieval knight in "Indiana Jones and the Last Crusade" is able to speak in perfect Modern English.
Saturday August 29th 2009, 3:59 PM
Comment by: Bruce (Florence, SC)
Ben: You are right. I thought about that later. Then I thought what was 12th century English really like? But ... if I have an opportunity to see "Lion in Winter" again I'll log some of the anachronistic slang mixed in with the modern English dialogue. Did you see the play?
BJC

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