Philippe B.
Subscriber since: April 2011
Location: West Caldwell, NJ
About Me
I enjoy words, language and semiotics--especially the power of persuasive language in targeted marketing which respects the words, context, and message sequence.
I am a critical and analytical thinker that specializes in building value from undervalued assets, especially in pharmaceuticals and cosmeceuticals.
My Word Lists
Recent Comments
My Favorites

Favorite Word:

dream
The word and kanji for "dream" in Japanese is "yume." Meditating on the kanji reminds me of the importance of working towards making dreams a reality, with the caveat that some dreams are an illusion. One can attempt to identify an illusion in retrospect, and learn from the experience. This can be a long, frustrating, and at times, painful path. I've found that mindfulness and focusing on the moment and its context can help separate illusions from dreams worth pursuing.
Other subscribers who love this word:

Least Favorite Word:

learning
Specifically "learnings." Is it even a real word? No. Example of totally overused business buzzspeak. Seriously.
Other subscribers who dislike this word:

Favorite Quote:

""Beauty is truth, truth beauty," - that is all Ye know on earth, and all ye need to know."
- George Keats

Favorite Topics:

Branding:

The Sweets of Easter
premium content - available only to Visual Thesaurus subcribers - 2 Comments
The X Factor
premium content - available only to Visual Thesaurus subcribers - 4 Comments

Business writing:

Buzzword Watch: "Acq-hire"
- 7 Comments

Copywriting:

Creativity:

SciPlay, So Far
- 2 Comments

Naming:

The Sweets of Easter
premium content - available only to Visual Thesaurus subcribers - 2 Comments
The X Factor
premium content - available only to Visual Thesaurus subcribers - 4 Comments

Public relations:

Publicity How-To, For Free