Philippe B.
Subscriber since: April 2011
Location:
West Caldwell,
NJ
About Me
I enjoy words, language and semiotics--especially the power of persuasive language in targeted marketing which respects the words, context, and message sequence.
I am a critical and analytical thinker that specializes in building value from undervalued assets, especially in pharmaceuticals and cosmeceuticals.
I am a critical and analytical thinker that specializes in building value from undervalued assets, especially in pharmaceuticals and cosmeceuticals.
My Word Lists
Recent Comments
My Favorites
Favorite Word:
dreamThe word and kanji for "dream" in Japanese is "yume." Meditating on the kanji reminds me of the importance of working towards making dreams a reality, with the caveat that some dreams are an illusion.
One can attempt to identify an illusion in retrospect, and learn from the experience. This can be a long, frustrating, and at times, painful path.
I've found that mindfulness and focusing on the moment and its context can help separate illusions from dreams worth pursuing.
Least Favorite Word:
learningSpecifically "learnings." Is it even a real word? No. Example of totally overused business buzzspeak. Seriously.
Favorite Quote:
""Beauty is truth, truth beauty," - that is all
Ye know on earth, and all ye need to know."
- George Keats
Favorite Topics:
Business writing:
Red Pen Diaries: Das Kapitalization
November 8, 2010
- 6 Comments
Buzzword Watch: "Acq-hire"
September 28, 2010
- 7 Comments
Copywriting:
Score One for the Apostrophe
October 19, 2011
- 9 Comments
The Case of the Lay Flat Collar
June 29, 2010
- 19 Comments
Creativity:
Calling All Writers: Introducing Figment
May 16, 2011
SciPlay, So Far
November 30, 2010
- 2 Comments
Linguists:
A Linguist Answers, "Why Do I Do What I Do?"
January 17, 2011
Telling the Life Stories of Words
December 7, 2010
Marketing:
How to Name Anything
January 17, 2013
- 4 Comments
Brand Names of the Year for 2012
December 11, 2012
- 8 Comments
Marketing copy:
Copywriting Case Study: Building Business Success
March 17, 2008
- 1 Comment
Business Communicators: Got Metaphor?
February 25, 2008
- 3 Comments
Public relations:
Optimizing Your Press Releases For the Web
February 15, 2008
- 1 Comment
Publicity How-To, For Free
January 17, 2008
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