Arturo NY
Subscriber since: October 2006
Location:
KATONAH,
NY
About Me
I am the erstwhile president of two now defunct advertising agencies, and an advertising writer by trade - now a writer/marketing consultant. Some of my favorite things: Motorcycle touring, Franklin automobiles, antique and vintage cars, movies, and lots of et cetera. Nicest guys I've worked for: The Steinways - John and Henry. Smartest guy I've worked for: John Phelan, Chmn NYSE. Most challenging client: The New Yorker magazine. Most interesting client: IBM. Most rewarding client: QPB and Book of the Month Club. Most fun: Killington skl area. Favorite bike: BMW R1200RT. Favorite riding: Utah, Idaho, California. Favorite wife: Mimi. Favorite kids: Nicholas, Elizabeth, Abigail. And so on and so forth
My Word Lists
Recent Comments
My Favorites
Favorite Word:
tintinnabulationI love the way it rolls of the tongue. Other words that roll off the tongue well : Allagash (river), Kittanning (town in PA) Skowhegan (canoe) Columbiana (town in OH) etc. etc.
Favorite Quote:
"...what we obtain too cheaply we esteem too lightly. Tis dearness that gives everything its value..."
- Tom Paine, in The Crisis
Favorite Topics:
Blogs:
Getting "Gatsby": The Language Behind the Novel
May 10, 2013
- 1 Comment
Obsolete Words Worth Reviving?
March 21, 2013
Business writing:
Red Pen Diaries: Das Kapitalization
November 8, 2010
- 6 Comments
Buzzword Watch: "Acq-hire"
September 28, 2010
- 7 Comments
Copywriting:
Score One for the Apostrophe
October 19, 2011
- 9 Comments
The Case of the Lay Flat Collar
June 29, 2010
- 19 Comments
Creativity:
Calling All Writers: Introducing Figment
May 16, 2011
SciPlay, So Far
November 30, 2010
- 2 Comments
Language:
When Words Get Fossilized
June 19, 2013
- 3 Comments
Marketing:
How to Name Anything
January 17, 2013
- 4 Comments
Brand Names of the Year for 2012
December 11, 2012
- 8 Comments
Marketing copy:
Copywriting Case Study: Building Business Success
March 17, 2008
- 1 Comment
Business Communicators: Got Metaphor?
February 25, 2008
- 3 Comments
Visual Thesaurus:
Word Cloud: A Film Inspired by the Visual Thesaurus
August 24, 2012
- 5 Comments
Reconsidering the Thesaurus
April 2, 2012
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