Jargon Machine
Subscriber since: January 2008
Location:
Vegas, baby,
NV
About Me
I speak A/E/C (architecture, engineering and construction). Often these folks don't understand how to translate what they do into marketing terms. That's where I come in.
I can also be found on:
My Word Lists
Recent Comments
My Favorites
Favorite Word:
transmogrifyIt could be a perfectly normal word, but like Wednesday Addams, it has an undeniable, yet indefinable creepy overtone.
Least Favorite Word:
getActually, my least favorite word is 'got' not 'get' but 'got' "was not found in the dictionary."
I dislike 'got' because it is an ugly-sounding word, overused, yet so often expendable.
Favorite Topics:
Business writing:
Red Pen Diaries: Das Kapitalization
November 8, 2010
- 6 Comments
Buzzword Watch: "Acq-hire"
September 28, 2010
- 7 Comments
Copywriting:
Score One for the Apostrophe
October 19, 2011
- 9 Comments
The Case of the Lay Flat Collar
June 29, 2010
- 19 Comments
Creativity:
Calling All Writers: Introducing Figment
May 16, 2011
SciPlay, So Far
November 30, 2010
- 2 Comments
How to write:
Language:
An Army of "Strong" Slogans
May 17, 2013
- 4 Comments
Marketing:
How to Name Anything
January 17, 2013
- 4 Comments
Brand Names of the Year for 2012
December 11, 2012
- 8 Comments
Marketing copy:
Copywriting Case Study: Building Business Success
March 17, 2008
- 1 Comment
Business Communicators: Got Metaphor?
February 25, 2008
- 3 Comments
Public relations:
Optimizing Your Press Releases For the Web
February 15, 2008
- 1 Comment
Publicity How-To, For Free
January 17, 2008
WordMasters:
WordMasters: Grade 3 Blue Division Jan-Feb '11
January 31, 2011
WordMasters: Grade 3 Gold Division Jan-Feb '11
January 31, 2011
Words:
An Army of "Strong" Slogans
May 17, 2013
- 4 Comments
Unpalatable: A Plateful of Similar Words
May 16, 2013
- 7 Comments
Writers:
Flash, Gleam, Glint, Sparkle: McPhee, Woolf, and Words
May 7, 2013
- 2 Comments
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