1. Used to refer to the person being addressed as the object of a verb or preposition when they are also the subject of the clause.
2. You personally (used to emphasize the person being addressed): "you're going to have to do it yourself".
Just hate it. Hate it like hell. Hate it like cray. Cray the word. Hate the word cray. That was my first choice, but Vocabulary didn't recognize it. Take a hint cray users, be seriously or mockingly used, it is not recognized by Vocabulary. But, yes, yummy is another ridiculous word.