A word that expresses the magnitude of something important. I also like the way it phonetically sounds, it further adds an extra order of magnitude to a concept.
This word has become so pervasive in our culture, particularly among young people; used unabashedly and arrogantly as if it was, like, an appropriate lexicon of communication and stuff.
"Let's plunge ourselves into the roar of time, the whirl of accident; may pain and pleasure, success and failure, shift as they will -- it's only action that can make a man."