http://www.visualthesaurus.com/cm/candlepwr/?utm_source=rss Ad and marketing creatives Copyright 2013, Thinkmap Inc. All Rights Reserved. en Wed, 17 Apr 2013 00:00:00 EDT http://www.visualthesaurus.com/images/common/logo_on_white.gif http://www.visualthesaurus.com/cm/candlepwr/?utm_source=rss Candlepower http://www.visualthesaurus.com/cm/candlepwr/shall-we-plus?utm_source=rss "Plus" is a positive workhorse of a word. It can be a preposition (two plus two), an adjective (a C-plus grade), or a noun (the good weather is a plus). Until recently, though, "plus" has mostly stayed out of the verb column. That's changing, on the evidence of some recent sightings. Wed, 17 Apr 2013 00:00:00 EDT http://www.visualthesaurus.com/cm/candlepwr/shall-we-plus Candlepower http://www.visualthesaurus.com/cm/candlepwr/how-livery-changed-its-spots?utm_source=rss For a word that first showed up in English around 1300, livery has managed to remain surprisingly current, appearing in a variety of contexts. One sense of livery borrowed from British English has particular resonance in branding and design. Wed, 20 Mar 2013 00:00:00 EDT http://www.visualthesaurus.com/cm/candlepwr/how-livery-changed-its-spots Candlepower http://www.visualthesaurus.com/cm/candlepwr/xoxo-marks-the-spot?utm_source=rss Branding expert Nancy Friedman has been seeing a lot of X's and O's lately, "in the breezy, cozy, kissy-huggy names of companies and products." And she says that "Valentine's Day seems the perfect occasion to cuddle up with them." Thu, 14 Feb 2013 00:00:00 EST http://www.visualthesaurus.com/cm/candlepwr/xoxo-marks-the-spot Candlepower http://www.visualthesaurus.com/cm/candlepwr/how-to-name-anything?utm_source=rss Everyone's been a name developer at least once. But I'm guessing you haven't named many things with which you had no personal connection. Year after year. For money. Thu, 17 Jan 2013 00:00:00 EST http://www.visualthesaurus.com/cm/candlepwr/how-to-name-anything Candlepower http://www.visualthesaurus.com/cm/candlepwr/brand-names-of-the-year-for-2012?utm_source=rss Which brand was most emblematic of the year that's now ending? Facebook, which had a much-ballyhooed initial stock offering in May? Apple, which said in December it would start making some products in the United States instead of in China? Neiman Marcus and Target, which formed an unlikely high-low partnership to sell holiday gifts to two very different audiences? Tue, 11 Dec 2012 00:00:00 EST http://www.visualthesaurus.com/cm/candlepwr/brand-names-of-the-year-for-2012 Candlepower http://www.visualthesaurus.com/cm/candlepwr/bad-disruption-good-disruption?utm_source=rss The headlines were full of "disruption" last week, as Superstorm Sandy ravaged the East Coast. "Hurricane Sandy Disrupts Millions of Lives" read the headline on a New York Times slide show. Sandy "continues to disrupt New York entertainment industry," CBS News warned a day after the storm passed through. Subway, train, and air travel was disrupted, as was phone and cable service, and there was even concern that power outages would disrupt voting in today's election. Tue, 06 Nov 2012 00:00:00 EST http://www.visualthesaurus.com/cm/candlepwr/bad-disruption-good-disruption Candlepower http://www.visualthesaurus.com/cm/candlepwr/from-aspirin-to-twitter-stories-behind-the-brand-names?utm_source=rss Where do successful company and product names come from? Some are created in a flash of insight, others after months of painstaking research. And some are the result of human error. Here are the stories behind eight brands — some of them well known, some a little obscure, each interesting in its own way. Tue, 09 Oct 2012 00:00:00 EDT http://www.visualthesaurus.com/cm/candlepwr/from-aspirin-to-twitter-stories-behind-the-brand-names Candlepower http://www.visualthesaurus.com/cm/candlepwr/when-it-comes-to-the-crunch?utm_source=rss It's one of the enduring cross-cultural culinary conundrums: Why are packaged potato snacks called chips in the US and crisps in the UK? The answer is equal parts history, legend, and marketing savvy. And the spudscape is getting more complicated as cultural boundaries dissolve and the snack-food industry grows more creative and prolific. Thu, 06 Sep 2012 00:00:00 EDT http://www.visualthesaurus.com/cm/candlepwr/when-it-comes-to-the-crunch Candlepower http://www.visualthesaurus.com/cm/candlepwr/death-to-branding?utm_source=rss Imagine you're naming a new brand — an alcoholic beverage, say. You know the standard marketing dogma: a brand name should promise romance, adventure, well-being, financial success, sex appeal. What are the odds that you'd ignore that advice and instead choose a name that says … death? Mon, 16 Jul 2012 00:00:00 EDT http://www.visualthesaurus.com/cm/candlepwr/death-to-branding Candlepower http://www.visualthesaurus.com/cm/candlepwr/bikini-and-beyond?utm_source=rss The bikini made its first public appearance on July 5, 1946, at a swimming pool in Paris. In the 66 years since then, the diminutive swimming costume has had an outsize impact on fashion trends and cultural norms. It’s also enriched our vocabulary in creative and unexpected ways. Thu, 21 Jun 2012 00:00:00 EDT http://www.visualthesaurus.com/cm/candlepwr/bikini-and-beyond