1 2 3 4 5 Displaying 15-21 of 38 Articles

In September, Domino's Pizza -- the second-largest pizza chain in the United States, with annual revenue approaching $1.5 billion -- introduced "Artisan Pizzas" to its 5,000 stores nationwide. Are you picturing skilled workers up to their elbows in whole-grain flour and locally sourced tomatoes, lovingly patting each pie into a charmingly irregular shape? Well, forget about it.  Continue reading...
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If you want to stir up interest in your blog post or online article, start a discussion about "corporate jargon we all hate" or "buzzwords to be banished." Your readers will oblige with a flood of submissions: "best practices," "value proposition," "change agent," "metrics," and so on. Eventually, and inevitably, someone will offer up a verb phrase that, to innocent ears, sounds like ordinary English: reach out. And the yelps of outraged affirmation will commence.  Continue reading...
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A television commercial for the laundry detergent Gain is getting under the skin of the grammatically minded. The commercial shows a man getting dressed and smelling his newly laundered shirt, as the announcer says, "Bill's mornings have never been gooder thanks to something amazing we've added to Gain." That one little word, gooder, has set off a storm of protests — which may be exactly what Procter & Gamble, the makers of Gain, are looking for.  Continue reading...
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At the 2011 Detroit Auto Show, Toyota is taking a poll to determine what the plural of "Prius" should be. It's all part of their "Prius goes plural" ad campaign, as they unveil three new Prius models. The Detroit Free Press consulted with some experts, including Visual Thesaurus editor Ben Zimmer, to get their take on how to pluralize the Latin-sounding car name.  Continue reading...
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Have you finished your Grouponicus shopping, or are you waiting till the last minute? Perhaps you prefer the austere rituals of Festivus or the Judeo-Christian compromise of Chrismukkah. Or is the pantheistic free-for-all known as Chrismahanukwanzakah more to your end-of-the-year taste?  Continue reading...
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Word lessons are everywhere--even on minivan billboards. The new ad campaign for the Honda Odyssey prominently features the neologism “Vanquility.”  Continue reading...
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Remember when marketers exhorted us to trade up, spend freely, and buy more? When grand, luxe, and premier were sprinkled like shaved truffles over ad copy? That was before the recession took a bite out of our wallets and our aspirations. Nowadays, it's fashionable (not to mention necessary) to live within one's means — or to just live without.  Continue reading...
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1 2 3 4 5 Displaying 15-21 of 38 Articles