1 2 3 4 5 Displaying 15-21 of 33 Articles

Word lessons are everywhere--even on minivan billboards. The new ad campaign for the Honda Odyssey prominently features the neologism “Vanquility.”  Continue reading...
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Remember when marketers exhorted us to trade up, spend freely, and buy more? When grand, luxe, and premier were sprinkled like shaved truffles over ad copy? That was before the recession took a bite out of our wallets and our aspirations. Nowadays, it's fashionable (not to mention necessary) to live within one's means — or to just live without.  Continue reading...
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In theory, advertising copy doesn't need to be elegant or even eloquent: its job is to make us pay attention and take action. But should it adhere to generally accepted rules of spelling, punctuation, grammar, and syntax?  Continue reading...
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The "call to action" is one of the sacrosanct elements of ads and direct mail: Lose weight! Save money! Act now! How unorthodox, then, to discover calls to inaction — invitations to simply think — in a spate of recent ad campaigns.  Continue reading...
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I've been seeing a lot of You lately. Not specifically you, dear reader, but You, the second-person advertorial. Yes, after years of talking about us, marketers have taken a shine to You. And they're eager to tell You just how important you are to their business.  Continue reading...
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My wife recently spotted the following perplexing line on Crabtree & Evelyn's website, advertising their hand soap:

Our gentle cleansing liquid soaps are pH-balanced and soap-free.

That's right, they're selling soap-free soap. I've heard of a "nothing-burger," but "nothing-soap"?  Continue reading...
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The minimalist billboard gets our attention: black capital letters against a stark white background. But the words spelled out by those letters are cryptic: SWORE RAY. Swore Ray? Ray swore? What did he say? And what do his profanities have to do with the advertiser, the Monte Carlo resort and casino in Las Vegas?  Continue reading...
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1 2 3 4 5 Displaying 15-21 of 33 Articles