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McDonald's has launched an ambitious marketing campaign for its new coffee line, McCafé. In one commercial currently saturating American airwaves, viewers are advised that you can "McCafé your day" by enlivening your daily grind. The ad extends the acute accent mark at the end of "McCafé" to various other words: a "commute" becomes a "commuté," a "cubicle" becomes a "cubiclé," and so forth. Will this wordplay work with American consumers, or will the exotic diacritics fall on deaf ears?  Continue reading...
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"A corporate brand is meant to be an organizing principle and filter for all actions, behavior and product development of an organization," explains author and veteran branding expert Scott Lerman. The former president of Siegel & Gale and CEO of Enterprise IG, Americas, Scott founded the consultancy Lucid Brands in 2005 to help organizations shape and develop their "brand story." We had a fascinating conversation with Scott about his work:  Continue reading...
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"Love is in the Air" for this month's special Valentine's Day edition of our puzzle. Give it a go and good luck!  Continue reading...
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Blog Excerpts

Advertising Slogan Generator

Need we say more? Check out this site and enter the words you want to sloganize. Click the button and this website will spit one out, as if by magic!
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Blog Excerpts

What Would Ogilvy Do?

The copyblogger website writes: "One would think that the wisdom of [advertising guru David] Ogilvy would have little application to social media marketing. However, I think his philosophies are dead on the money." Read how here.
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Dog Eared

Books we love

Sell It Now

These books will help you understand -- and navigate -- marketing, branding and advertising in our TiVo-charged, Internet-fueled, "post-television" age:

Buzzmarketing

Life After the 30-Second Spot

Nobrow

Mediated

The Conquest of Cool

Trendspotting

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Dog Eared

Books we love

Sell, Sell, Sell

Need to brush up on your copywriting? Check out these books to master advertising's written words:

The Adweek Copywriting Handbook by Joseph Sugarman

The Copywriter's Handbook by Robert W. Bly

How to Write Great Copy by Dominic Gettins

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1 2 3 4 5 Displaying 22-28 of 33 Articles