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Here's a riddle for you: How is clothing similar to a bomb that doesn't detonate or a seed that doesn't sprout? No, the answer is not "They're all useless." (Sorry, nudists.) Rather, they all share a single label: duds.  Continue reading...
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How to choose the most important brand names of a year? Some lists emphasize companies' value, others sales volume, and still others ad spending. I look for brands that are newly prominent or notable in the last year. Then I factor in the brand names' linguistic significance and the degree to which they represent naming trends or breakthroughs.  Continue reading...
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"We don't need another hero," sang Tina Turner in the 1985 film Mad Max Beyond Thunderdome. Sorry, Tina — from the evidence, we need "hero" more than ever. The word has become a noun-of-all-trades, a succinct four-letter label for people and things we admire.  Continue reading...
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From classic rock to Turner Classic Movies, from Classic Roast coffee to MapQuest Classic, we're living in a new Classic Era. What do all those classics signify, and what are "classic" brands trying to sell us?  Continue reading...
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Some brands capture your attention with made-up words: Qajack and Squidoo, hungerectomy and splurjobbing. Other brands deliberately misspell familiar words: Klout, Flickr, Cheez-It. But some companies prefer a more traditional way to make an impression — one that might have pleased your third-grade teacher. They consult a dictionary.  Continue reading...
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For a word that first showed up in English around 1300, livery has managed to remain surprisingly current, appearing in a variety of contexts. One sense of livery borrowed from British English has particular resonance in branding and design.  Continue reading...
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Branding expert Nancy Friedman has been seeing a lot of X's and O's lately, "in the breezy, cozy, kissy-huggy names of companies and products." And she says that "Valentine's Day seems the perfect occasion to cuddle up with them."  Continue reading...
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1 2 3 4 5 Displaying 8-14 of 58 Articles