4 5 6 7 8 Displaying 36-42 of 54 Articles

Yesterday in the Language Lounge, we took a look at what happens when a trademark ends up lapsing into generic use. The term genericide came up as a description for this loss of a trademark's protected status. The word raised some eyebrows among our readers, as well it should.  Continue reading...
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This month in the Lounge we examine the implications of a silent but deadly usurpation of the language of the People, brought to light by an intellectual property court case.  Continue reading...
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Green, as they say in the fashion world, is the new black. It's the color that conveys a spectrum of happy ideas: environmental health, recycling, alternative energy, and generally doing the right thing. And green business and product names are flourishing.  Continue reading...
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When I'm feeling stuck on a naming project, I like to remind myself of brand names' myriad and diverse genealogies. Companies have been named for their founders (L.L. Bean), products for their founders' daughters (Mercedes-Benz). Trademarks have been created from street names and star names, numbers and neologisms, contemporary slang and archaic vocabulary.  Continue reading...
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"Taglines" are the slogans that copywriters and marketers devise to make a brand more memorable. New contributor Sarah Williams, founder of the copywriting company Wordsmith, sheds some light on what makes a winning tagline.

Short quiz — which products match these taglines? "Don't leave home without it," "It's the Real Thing," "Think Different." (Answers at the end of the article.)  Continue reading...
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Continuing our political theme this week, columnist Nancy Friedman takes a look at the buzzwords of the current campaign season. Her background in developing names and brands gives her a unique perspective into how new political coinages bubble to the surface.  Continue reading...
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With this column, we introduce the Visual Thesaurus' newest columnists, Simon Glickman and Julia Rubiner of Editorial Emergency! Read our recent interview with Simon here.

We brand ourselves. It's what human beings do. Whether we wish to conform to some social or cultural norm (the traditional blue button-down worn by generations of IBM programmers) or stand out as rugged individualists (the prescription bottle in the earlobe hole of a kid I saw on a Los Angeles sidewalk), we are forever distinguishing ourselves.

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4 5 6 7 8 Displaying 36-42 of 54 Articles