5 6 7 8 9 Displaying 43-49 of 59 Articles

Green, as they say in the fashion world, is the new black. It's the color that conveys a spectrum of happy ideas: environmental health, recycling, alternative energy, and generally doing the right thing. And green business and product names are flourishing.  Continue reading...
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When I'm feeling stuck on a naming project, I like to remind myself of brand names' myriad and diverse genealogies. Companies have been named for their founders (L.L. Bean), products for their founders' daughters (Mercedes-Benz). Trademarks have been created from street names and star names, numbers and neologisms, contemporary slang and archaic vocabulary.  Continue reading...
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"Taglines" are the slogans that copywriters and marketers devise to make a brand more memorable. New contributor Sarah Williams, founder of the copywriting company Wordsmith, sheds some light on what makes a winning tagline.

Short quiz — which products match these taglines? "Don't leave home without it," "It's the Real Thing," "Think Different." (Answers at the end of the article.)  Continue reading...
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Continuing our political theme this week, columnist Nancy Friedman takes a look at the buzzwords of the current campaign season. Her background in developing names and brands gives her a unique perspective into how new political coinages bubble to the surface.  Continue reading...
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With this column, we introduce the Visual Thesaurus' newest columnists, Simon Glickman and Julia Rubiner of Editorial Emergency! Read our recent interview with Simon here.

We brand ourselves. It's what human beings do. Whether we wish to conform to some social or cultural norm (the traditional blue button-down worn by generations of IBM programmers) or stand out as rugged individualists (the prescription bottle in the earlobe hole of a kid I saw on a Los Angeles sidewalk), we are forever distinguishing ourselves.

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"A corporate brand is meant to be an organizing principle and filter for all actions, behavior and product development of an organization," explains author and veteran branding expert Scott Lerman. The former president of Siegel & Gale and CEO of Enterprise IG, Americas, Scott founded the consultancy Lucid Brands in 2005 to help organizations shape and develop their "brand story." We had a fascinating conversation with Scott about his work:  Continue reading...
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Blog Du Jour

Brand, Brand, Brand

Hmm, do you detect a theme to the blogs listed below? If you're working on your company's or product's brand, these sites offer advice, insight, real-world examples and more. Check them out:

Brand Autopsy

Brand Infection

Brand New

BrandCurve

BrandNoise

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5 6 7 8 9 Displaying 43-49 of 59 Articles