5 6 7 8 9 Displaying 43-49 of 62 Articles

When I begin a name-development project, I'm open to all possibilities that are relevant to my client's objectives. After all, I'm aiming to develop not one name but a list of 250 or so from which I can identify 15 to 20 strong candidates.

Still, there are words and word parts I avoid — and if you're naming your own product or company, I recommend you avoid them, too.  Continue reading...
Click here to read more articles from Candlepower.

Yesterday in the Language Lounge, we took a look at what happens when a trademark ends up lapsing into generic use. The term genericide came up as a description for this loss of a trademark's protected status. The word raised some eyebrows among our readers, as well it should.  Continue reading...
Click here to read more articles from Word Routes.

This month in the Lounge we examine the implications of a silent but deadly usurpation of the language of the People, brought to light by an intellectual property court case.  Continue reading...
Click here to read more articles from Language Lounge.

Green, as they say in the fashion world, is the new black. It's the color that conveys a spectrum of happy ideas: environmental health, recycling, alternative energy, and generally doing the right thing. And green business and product names are flourishing.  Continue reading...
Click here to read more articles from Candlepower.

When I'm feeling stuck on a naming project, I like to remind myself of brand names' myriad and diverse genealogies. Companies have been named for their founders (L.L. Bean), products for their founders' daughters (Mercedes-Benz). Trademarks have been created from street names and star names, numbers and neologisms, contemporary slang and archaic vocabulary.  Continue reading...
Click here to read more articles from Candlepower.

"Taglines" are the slogans that copywriters and marketers devise to make a brand more memorable. New contributor Sarah Williams, founder of the copywriting company Wordsmith, sheds some light on what makes a winning tagline.

Short quiz — which products match these taglines? "Don't leave home without it," "It's the Real Thing," "Think Different." (Answers at the end of the article.)  Continue reading...
Click here to read more articles from Candlepower.

Continuing our political theme this week, columnist Nancy Friedman takes a look at the buzzwords of the current campaign season. Her background in developing names and brands gives her a unique perspective into how new political coinages bubble to the surface.  Continue reading...
Click here to read more articles from Candlepower.

5 6 7 8 9 Displaying 43-49 of 62 Articles