Topic : Business writing
Writers Talk About Writing
May 4, 2009By Daphne Gray-Grant
I recently met with a client — the CEO of a non-profit organization — who announced that he wanted a communications plan. Having been around the block a few times I knew enough to ask a tough, penetrating question: "What exactly do you mean?" Continue reading...
A column about writing in business
January 26, 2009By Matthew Stibbe
Back when I was a freelance journalist, I had to source all my articles properly. This meant getting objective proof of facts and assertions, typically by interview or with reference to government or company publications. I try to carry this attitude through into my corporate work. Continue reading...
No U.S. politician who professes to be an agnostic can hope for much of a career: a majority of Americans require their elected representatives to take the deity very seriously and insert "God bless America" into every speech. But in the world of business, and especially in high technology, agnostic isn't just accepted, it's practically — well, revered. Continue reading...
Science education may be on the decline. The general level of scientific knowledge may be headed back to the Dark Ages. But the language of science has never been more popular.Or more woefully abused. Continue reading...
I heard a great joke the other day: "If you gave an infinite number of monkeys an infinite number of typewriters, eventually one of them would write Hey Hey We're the Monkees!" I liked it so much that I used it on my website. It came back to me this morning as I was thinking about buzzwords. I mean, how do people come up with the jargon that gets stuffed into press releases and so on? Continue reading...
Books we love
"Always Be Closing"
April 29, 2008
Ad and marketing creatives
March 26, 2008By Steve Slaunwhite
A few weeks ago I received a call from a marketing manager of an event planning company. She was obviously frustrated. Her email promotion of a leadership seminar had failed miserably. Time was running out before the event date. She needed answers fast. So she asked if I would review the piece and get back to her with recommendations. Continue reading...