2 3 4 5 6 Displaying 22-28 of 60 Articles

Here's the latest look at real-life copywriting in action, thanks to Sarah Williams, the head of Wordsmith in England. After we interviewed her a couple of months ago about her innovative "method acting" approach to copywriting, as she calls it (check out our interview with Sarah here), we thought to ask Sarah if she wouldn't mind sending us actual case studies... we could study! Here is this month's:  Continue reading...
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Every marketing writer knows the importance of focusing on the benefits. Your product or service may have a whole smorgasbord of amazing features -- but, unless you explain how those features benefit the prospect, your marketing piece is doomed.  Continue reading...
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There are many voices calling for the death of the press release. What is needed is not execution but reform. I wrote a moby-post on my blog listing 62 Ways to Improve Your Press Release. Here are ten suggestions that relate to the process of writing (other tips deal with managing the process and alternatives to press releases):  Continue reading...
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Almost 400 years after the death of William Shakespeare, theaters still regularly perform his plays, children study his work in school and we are still moved by the complexity of his stories and the beauty of his language. But what's less well known is that Shakespeare also provided superb advice for copywriters and corporate communicators. Here are five of his best tips:  Continue reading...
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Blog Excerpts

Good Webwriting?

What kind of writing works best on the web? Crawford Kilian has the answer. The author of the blog Writing for the Web, he offers solid advice on how best to communicate on websites. Check out his entry here.
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Blog Du Jour

Flip for Flip Charts

We recently came across a terrific post on flip charts on the always-enlightening Presentation Zen blog. Flip charts? Yes, friends, in this PowerPoint-addled world of ours, the quaint, down-to-earth flip chart harbors untapped powers you just might want to harness in your next presentation. These websites show you how to get the most out of this oft-overlooked communications tool:

Using Flip Charts

Flip Charts: Low Tech Powerhouses

Make the Most of Flip Charts

11 Tips for Using Flip Charts

Basic Flip Chart Guidelines

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Like many ex-journalists, I pride myself in being skeptical. But my Lou Grant exterior is sometimes defeated by my inner Pollyanna. When that happens, I enjoy reading a blog by Love Is the Killer App author Tim Sanders.

In an April 3 entry, Tim argues that simply being kind is one of the keys to success. "A 2002 study on customer service found that if you are likeable and competent," he writes, "you have a threefold increase in the likelihood of getting satisfactory service."

 Continue reading...
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2 3 4 5 6 Displaying 22-28 of 60 Articles