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Dog Eared

Books we love

Business Communication 2.0

Indiana University professor and communications consultant Dr. Ken Davis authors a terrific website called Manage Your Writing. On it, he lists these ground-breaking books about communications for business:

What to Say to Get What You Want

On Communicating

Leading Out Loud: Inspiring Change Through Authentic Communications

Information Anxiety 2

The Brand You 50

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Blog Excerpts

Don't Be Afraid to Sound Genuine

Building Rapport is a blog that advocates plain language and clear writing -- and offers concrete advice on how to get there. It recently featured an entry called, simply, "Simplify," where it lists a half-dozen or so ways to get to the heart of whatever matter you're writing about. Read the post here.
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One of my readers sent me a thought-provoking email asking "why do good writers (occasionally) produce bad copy?" I thought about it for a while and here are a few suggestions.

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Marketing communications expert Dianna Huff, who contributed this week's "Candlepower" feature, recommends these books on copywriting and grammar:

The Elements of Copywriting "This is my favorite, and most referred to, "Bly" book on copywriting. It's concise, well-organized and a great resource for experienced and "newbie" B-to-B copywriters alike."

Sleeping Dogs Don't Lay "Does the thought of reading grammar rules make your eyes glaze over? Me, too. That's why I like this book. It's a fun read plus you'll learn something."

Write on Target "If you don't have a clue what a "buck slip" is or want to get more from your direct response campaigns, read this book. It covers everything from "anatomy of a direct mail package" to "TV, Radio and Telephone Marketing."

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Blog Du Jour

Dianna's Marcom Blogs

Dianna Huff, this week's "Candlepower" contributor, reads these marketing blogs and websites:

Web Ink Now

Blogging for Business

MarketingSherpa (Dianna also writes for them)

Marketing Profs

ClickZ

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You already know that stories are the foundation of comic books, novels, biographies, and screenplays. Here's what may not seem so obvious: the principles of storytelling are equally as important in successful business communications.

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Writers write, designers design, right? Not so fast, says Derek Powazek. The designer of award-winning websites and an accomplished writer and photographer, his company publishes JPG, a photography magazine that's both a community-driven website and a printed publication. Derek says it's critical for designers to think about writing, too. He spoke to us about the connection:

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