Topic : Business writing
Writing Memos For Word of Mouth
March 24, 2007
The Church of the Customer blog, written by marketing gurus Ben McConnell and Jackie Huba, recently ran a post on the power of the company memo: "The lowly memo still has juice. Maybe more so today, thanks to social media. Several recent memos that leaped over their corporate moats illustrate three types of company communications that create waves in the word-of-mouth waters." How? Read the post here.
Blog Du Jour
Blogging for Business
March 21, 2007
Books we love
Business Communication 2.0
March 19, 2007
Indiana University professor and communications consultant Dr. Ken Davis authors a terrific website called Manage Your Writing. On it, he lists these ground-breaking books about communications for business:
Don't Be Afraid to Sound Genuine
March 17, 2007
Building Rapport is a blog that advocates plain language and clear writing -- and offers concrete advice on how to get there. It recently featured an entry called, simply, "Simplify," where it lists a half-dozen or so ways to get to the heart of whatever matter you're writing about. Read the post here.
A column about writing in business
February 12, 2007By Matthew Stibbe
One of my readers sent me a thought-provoking email asking "why do good writers (occasionally) produce bad copy?" I thought about it for a while and here are a few suggestions.Continue reading...
Marketing communications expert Dianna Huff, who contributed this week's "Candlepower" feature, recommends these books on copywriting and grammar:
The Elements of Copywriting "This is my favorite, and most referred to, "Bly" book on copywriting. It's concise, well-organized and a great resource for experienced and "newbie" B-to-B copywriters alike."
Sleeping Dogs Don't Lay "Does the thought of reading grammar rules make your eyes glaze over? Me, too. That's why I like this book. It's a fun read plus you'll learn something."
Write on Target "If you don't have a clue what a "buck slip" is or want to get more from your direct response campaigns, read this book. It covers everything from "anatomy of a direct mail package" to "TV, Radio and Telephone Marketing."Continue reading...
Blog Du Jour
Dianna's Marcom Blogs
February 5, 2007