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A few weeks ago I received a call from a marketing manager of an event planning company. She was obviously frustrated. Her email promotion of a leadership seminar had failed miserably. Time was running out before the event date. She needed answers fast. So she asked if I would review the piece and get back to her with recommendations.  Continue reading...
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Here's the latest case study of real-life copywriting in action graciously sent to us by Sarah Williams, the head of Wordsmith in England. Thanks, Sarah! (Check out our interview with her here.)

The project:
Bizlinx International, a business networking organization (though, for reasons that you'll learn below, business networking is really not the term I should use here) was looking to re-brand and re-position itself after four or five years of successful trading in Australia and New Zealand. (They also have a small presence in the UK.) Wordsmith was appointed to write all the new material for web and print, as well as re-write and re-brand all the existing material. We were also tasked to project manage the whole undertaking, liaising with branding specialists, designers and web developers to deliver a finished product to the client.

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"A corporate brand is meant to be an organizing principle and filter for all actions, behavior and product development of an organization," explains author and veteran branding expert Scott Lerman. The former president of Siegel & Gale and CEO of Enterprise IG, Americas, Scott founded the consultancy Lucid Brands in 2005 to help organizations shape and develop their "brand story." We had a fascinating conversation with Scott about his work:  Continue reading...
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According to David Meerman Scott, author of the bestselling book, The New Rules of Marketing and PR, the old rules of PR no longer apply. Thanks to the Internet, marketing and PR professionals shouldn't write press releases for journalists in the hope of getting ink.  Continue reading...
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Blog Du Jour

Copywriters, Click Here

Check out these blogs, as one of them breathlessly urges, for "cutting-edge copywriting tips, tricks and tested techniques to get you higher response, more sales and increased profits!" Yes!

World Copywriting Blog

The Copywriter Underground

Copywriting Blog

The Copywriter's Crucible

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Read a thriller novel and the style is fast-paced and loaded with action. Cozy up with a romance and you're spellbound by a budding relationship that struggles to grow and blossom. Review an academic paper and you expect to find an intelligent argument based on solid research and analytical thinking. Every writing genre has its own style, and marketing writing is no different.  Continue reading...
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In Part One and Part Two of this series I shared six tools that professional name developers use to turn words into business and product names. In this final installment I'll describe three more-advanced strategies. Don't worry: you don't need special training to use them. Just be aware that implementing them successfully is often trickier than you might think.  Continue reading...
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2 3 4 5 6 Displaying 22-28 of 67 Articles