Ad and marketing creatives
You have an e-mail, direct mail letter, web page, or other promotional piece to write. How much copy is required to do the job? One paragraph? Five? Twenty?
Most marketing writers struggle with this question. And for good reason. There's a lot of misinformation out there. One so-called expert claims that all marketing and PR copy should be long and involved. Another insists that short and concise works best these days.Continue reading...