Ad and marketing creatives
If you're a copywriter or corporate communicator, you've been trained to not use the same words or phrases repeatedly in your copy. If you did, someone -- your boss or editor -- would strike the offending words as being repetitive, wordy, or even boring. As a writer, you're supposed to use your creativity, knowledge of the language, and intellect to craft beautifully written copy.
Imagine, then, when someone informs you that a new copywriting skill involves using the same words over and over again on a Web page. When you see the offending copy, you cringe. "Ack!" you think. "What hack writer got away with writing that... that... that stuff?" Welcome to the world of search engine optimization copywriting.Continue reading...