6 7 8 9 10 Displaying 50-56 of 67 Articles

One of my readers sent me a thought-provoking email asking "why do good writers (occasionally) produce bad copy?" I thought about it for a while and here are a few suggestions.

 Continue reading...
Click here to read more articles from "Bad Language".

Marketing communications expert Dianna Huff, who contributed this week's "Candlepower" feature, recommends these books on copywriting and grammar:

The Elements of Copywriting "This is my favorite, and most referred to, "Bly" book on copywriting. It's concise, well-organized and a great resource for experienced and "newbie" B-to-B copywriters alike."

Sleeping Dogs Don't Lay "Does the thought of reading grammar rules make your eyes glaze over? Me, too. That's why I like this book. It's a fun read plus you'll learn something."

Write on Target "If you don't have a clue what a "buck slip" is or want to get more from your direct response campaigns, read this book. It covers everything from "anatomy of a direct mail package" to "TV, Radio and Telephone Marketing."

 Continue reading...
Click here to read more articles from Dog Eared.

Blog Du Jour

Dianna's Marcom Blogs

Dianna Huff, this week's "Candlepower" contributor, reads these marketing blogs and websites:

Web Ink Now

Blogging for Business

MarketingSherpa (Dianna also writes for them)

Marketing Profs

ClickZ

Click here to read more articles from Blog Du Jour.

Early in my marketing communications (marcom) career, my supervisor gave me a pretty typical writing assignment. "This datasheet needs to be written pronto. Here's some information -- it should give you everything you need." I looked over the material and thought, "How am I supposed to write a datasheet using this? I don't even know what this product is!" Being new at the job, I didn't want to appear "dumb" by asking too many questions.

 Continue reading...
Click here to read more articles from Candlepower.

You already know that stories are the foundation of comic books, novels, biographies, and screenplays. Here's what may not seem so obvious: the principles of storytelling are equally as important in successful business communications.

 Continue reading...
Click here to read more articles from Candlepower.

Everyone can write. But not everyone can write well.

We all learn to write at school but then society makes a distinction between 'writers' and 'the rest of us.' A writer sits in a garret and writes poetry. The rest of us write memos. It's a false division.

 Continue reading...
Click here to read more articles from "Bad Language".

If you've heard them once, you've heard them a thousand times: "Back to the drawing board." "Get our ducks in a row." "Do the heavy lifting." "Think outside the box." We're talking clichés, the banal staples of business meetings, conference calls, speeches, and web content. You're tired of them; I'm tired of them. Yet when push comes to shove, when our feet are to the fire, and--especially--at the end of the day, we keep coming back. Like moths to that bright, hot, flickering thing. It's a losing battle, the fight against clichés. But I'm tanned, rested, and ready; I have my game face on; I came to play; I'm good to go! Clichés, prepare to meet your unmaker.

 Continue reading...
Click here to read more articles from Candlepower.

6 7 8 9 10 Displaying 50-56 of 67 Articles