6 7 8 9 10 Displaying 50-56 of 68 Articles

When you write full time, it's very easy to fall into bad habits without realizing it's happening. Like the clutter in your house, which eventually becomes "invisible," you don't see the mistakes and glitches in your own copy.

So how do you improve your writing? Here are my five proven methods -- all of which I use regularly.

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Click here to read more articles from Candlepower.

One of my readers sent me a thought-provoking email asking "why do good writers (occasionally) produce bad copy?" I thought about it for a while and here are a few suggestions.

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Click here to read more articles from "Bad Language".

Early in my marketing communications (marcom) career, my supervisor gave me a pretty typical writing assignment. "This datasheet needs to be written pronto. Here's some information -- it should give you everything you need." I looked over the material and thought, "How am I supposed to write a datasheet using this? I don't even know what this product is!" Being new at the job, I didn't want to appear "dumb" by asking too many questions.

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Marketing communications expert Dianna Huff, who contributed this week's "Candlepower" feature, recommends these books on copywriting and grammar:

The Elements of Copywriting "This is my favorite, and most referred to, "Bly" book on copywriting. It's concise, well-organized and a great resource for experienced and "newbie" B-to-B copywriters alike."

Sleeping Dogs Don't Lay "Does the thought of reading grammar rules make your eyes glaze over? Me, too. That's why I like this book. It's a fun read plus you'll learn something."

Write on Target "If you don't have a clue what a "buck slip" is or want to get more from your direct response campaigns, read this book. It covers everything from "anatomy of a direct mail package" to "TV, Radio and Telephone Marketing."

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Blog Du Jour

Dianna's Marcom Blogs

Dianna Huff, this week's "Candlepower" contributor, reads these marketing blogs and websites:

Web Ink Now

Blogging for Business

MarketingSherpa (Dianna also writes for them)

Marketing Profs

ClickZ

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You already know that stories are the foundation of comic books, novels, biographies, and screenplays. Here's what may not seem so obvious: the principles of storytelling are equally as important in successful business communications.

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Everyone can write. But not everyone can write well.

We all learn to write at school but then society makes a distinction between 'writers' and 'the rest of us.' A writer sits in a garret and writes poetry. The rest of us write memos. It's a false division.

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Click here to read more articles from "Bad Language".

6 7 8 9 10 Displaying 50-56 of 68 Articles