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Coudal Partners is a small, super-creative design, ad and interactive studio based in Chicago. A few years ago the firm had, well, a creative idea for its website: Take the marketing out of it. So instead of featuring portfolios, client lists, press releases and awards online, they started publishing an eclectic, interactive magazine about visual design, marketing, advertising and much more. The site buzzes with new thinking, guest editors, contests, even a "museum of online museums." It certainly made an impact: Some 40,000 people now visit Coudal.com each day. Should you consider this take-the-marketing-out-of-it approach for your site, too? Listen to what Coudal's Steve Delahoyde has to say.  Continue reading...
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1 2 3 Displaying 15-15 of 15 Articles