1 2 3 4 5 Displaying 8-14 of 36 Articles

For about four decades in the 20th century, rhyme ruled American advertising. The period between the 1940s and the 1970s was the golden age of ad jingles and rhyming slogans. Today, ads rarely incorporate verse — and when they do appear, it's often awkwardly executed, derivative, or barely recognizable as rhyme. What happened?  Continue reading...
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Everyone's been a name developer at least once. But I'm guessing you haven't named many things with which you had no personal connection. Year after year. For money.  Continue reading...
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Which brand was most emblematic of the year that's now ending? Facebook, which had a much-ballyhooed initial stock offering in May? Apple, which said in December it would start making some products in the United States instead of in China? Neiman Marcus and Target, which formed an unlikely high-low partnership to sell holiday gifts to two very different audiences?  Continue reading...
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Retailers, not content with branding products, have lately taken to branding days of the week, as a way to hype the holiday shopping rush. "Black Friday," the name for the day after Thanskgiving, was transformed from a negative to a positive by some clever etymological mythologizing (make that etymythologizing). Then the Monday after Thanksgiving was christened "Cyber Monday," and now some marketers would like to extend that to a "Cyber Week."  Continue reading...
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Where do successful company and product names come from? Some are created in a flash of insight, others after months of painstaking research. And some are the result of human error. Here are the stories behind eight brands — some of them well known, some a little obscure, each interesting in its own way.  Continue reading...
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It's one of the enduring cross-cultural culinary conundrums: Why are packaged potato snacks called chips in the US and crisps in the UK? The answer is equal parts history, legend, and marketing savvy. And the spudscape is getting more complicated as cultural boundaries dissolve and the snack-food industry grows more creative and prolific.  Continue reading...
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Imagine you're naming a new brand — an alcoholic beverage, say. You know the standard marketing dogma: a brand name should promise romance, adventure, well-being, financial success, sex appeal. What are the odds that you'd ignore that advice and instead choose a name that says … death?  Continue reading...
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1 2 3 4 5 Displaying 8-14 of 36 Articles