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The year is still young, but I’m prepared to go out on a limb and declare 2011 the Year of the Q-Name. From Quid to Quora, from Qajack to Qire, from Qrank to Qponomics, Q names are the queens and kings (qings?) of contemporary naming. Evidence? On CrunchBase, a directory of technology companies, I counted 405 Q names. And that was after eliminating companies that incorporate place names like Qatar and Qingdao.  Continue reading...
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Have you finished your Grouponicus shopping, or are you waiting till the last minute? Perhaps you prefer the austere rituals of Festivus or the Judeo-Christian compromise of Chrismukkah. Or is the pantheistic free-for-all known as Chrismahanukwanzakah more to your end-of-the-year taste?  Continue reading...
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Remember when marketers exhorted us to trade up, spend freely, and buy more? When grand, luxe, and premier were sprinkled like shaved truffles over ad copy? That was before the recession took a bite out of our wallets and our aspirations. Nowadays, it's fashionable (not to mention necessary) to live within one's means — or to just live without.  Continue reading...
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In theory, advertising copy doesn't need to be elegant or even eloquent: its job is to make us pay attention and take action. But should it adhere to generally accepted rules of spelling, punctuation, grammar, and syntax?  Continue reading...
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The "call to action" is one of the sacrosanct elements of ads and direct mail: Lose weight! Save money! Act now! How unorthodox, then, to discover calls to inaction — invitations to simply think — in a spate of recent ad campaigns.  Continue reading...
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I've been seeing a lot of You lately. Not specifically you, dear reader, but You, the second-person advertorial. Yes, after years of talking about us, marketers have taken a shine to You. And they're eager to tell You just how important you are to their business.  Continue reading...
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Neal Whitman's recent column on the language of "choice" in education ("Make good choices!") got me thinking about how choice and choose are used in marketing. From the flight attendant's cheery "We know you have a choice when you fly — thanks for choosing us!" to IKEA's "Choose your own entertainment adventure," we're constantly encouraged to select from an array of options. But what does all that choice mean?  Continue reading...
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2 3 4 5 6 Displaying 22-28 of 36 Articles