3 4 5 6 7 Displaying 29-35 of 55 Articles

On The Economist's Johnson blog, contributors are considering the question of why we "Google" and "Facebook," but we don't "PowerPoint" or "Excel." They've proposed some reasonable theories for brand-verbing.  Continue reading...
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Blog Excerpts

People Who Became Nouns

"It's easy to forget that some of the English language's most common words had real-life namesakes in living, breathing people." Life Magazine has put together a slide show of some of the most notable eponyms, from Henry Shrapnel to Etienne Silhouette. Check it out here.
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Facebook wants to trademark the word "face." The social networker which connects more than 500 million users has already shown how we can all live together as one big happy set of FBF's by forcing other sites to drop "book" from their names, and now, in application no. 78980756 to the U.S. Patent and Trademark Office, Facebook is asserting its ownership of the word "face" as well.  Continue reading...
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What happens when paleontologists get together for drinks and brainstorm for names of dinosaur species? They come up with Mojoceratops, inspired by the mystical, magical mojo. And with the publication of a paper in the Journal of Paleontology this week, the name is official.  Continue reading...
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Blog Excerpts

Naming the Unspeakable

As the massive oil disaster unfolds in the Gulf of Mexico, John Conway of the Cosmic Variance blog wonders what name we will eventually settle on for the environmental catastrophe. The "BP Deepwater Horizon Spill"? The "Transocean/BP Leak"? Read more here.
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Last week, members of the Special Libraries Association were asked to vote on a radical renaming of their organization: it was proposed that the SLA become the Association for Strategic Knowledge Professionals, or ASKPro. The contentious wrangling over the proposal revealed deep ambivalence about the words library and librarian in the digital age. We asked Stan Friedman, senior research librarian for Condé Nast Publications, for some insights into the terminological debate.  Continue reading...
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As far as I know, no university has a Department of Nomenclature. I've never heard of an internship in brand naming. So what's an aspiring name developer — or even an inquiring civilian — to do?  Continue reading...
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3 4 5 6 7 Displaying 29-35 of 55 Articles