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Have you heard? This economic slump we're in isn't just a recession: it's a mancession — a downturn that hurts men more than women. The term has been popularized by a University of Michigan economics and finance professor, Mark J. Perry, whose Carpe Diem blog employs lots of charts and graphs to drive home the point that male workers are taking it on the chin.

That's bad news. But it turns out there's one sector men in which men are doing just dandy. I refer, of course, to the market in man-words and man-brands.  Continue reading...
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Microsoft's new search engine may not vanquish Google, but it certainly has captured a huge share of attention among everyone interested in brand names.

In case you missed the news reports or the relentless ads, Microsoft launched Bing at the end of May. Almost immediately, there was speculation about what the name was intended to mean or evoke.  Continue reading...
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On July 7, 2009, NBC Universal's Sci Fi Channel — the network responsible for the hit series "Battlestar Galactica" and such original movies as "Ice Spiders," "Android Apocalypse" and "Mansquito" — will complete a radical rebranding process. When it emerges from the laboratory, it will offer a retooled programming menu and a new name: Syfy.  Continue reading...
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When I begin a name-development project, I'm open to all possibilities that are relevant to my client's objectives. After all, I'm aiming to develop not one name but a list of 250 or so from which I can identify 15 to 20 strong candidates.

Still, there are words and word parts I avoid — and if you're naming your own product or company, I recommend you avoid them, too.  Continue reading...
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Blog Excerpts

The Rise and Fall of "Tricia"

New research shows that the faster a baby name like "Tricia" gets popular, the faster it fades away. And the same principle applies to other fads and fashions. Wired Science reports.
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Green, as they say in the fashion world, is the new black. It's the color that conveys a spectrum of happy ideas: environmental health, recycling, alternative energy, and generally doing the right thing. And green business and product names are flourishing.  Continue reading...
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When I'm feeling stuck on a naming project, I like to remind myself of brand names' myriad and diverse genealogies. Companies have been named for their founders (L.L. Bean), products for their founders' daughters (Mercedes-Benz). Trademarks have been created from street names and star names, numbers and neologisms, contemporary slang and archaic vocabulary.  Continue reading...
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