3 4 5 6 7 Displaying 43-49 of 49 Articles

I'm often approached by small businesses or organizations that can't afford professional name-development fees. And, frankly, a comprehensive name-development process, from creative brief through extensive legal review, may be more than they need. Entrepreneurs, mom-and-pop stores, and small nonprofit organizations often already have some name ideas. They just need some way to confirm that their hunches are on target.  Continue reading...
Click here to read more articles from Candlepower.

So you have a new product, service or company that's a winner. Now what do you call it? How can you come up with a name as memorable as Amazon, Google, or BlackBerry? Professional namers like me help clients create names that tell strong, credible stories... But if you'd like to try your own hand at naming -- or just understand how this mysterious world works -- here are some tips to help you think like a professional name developer.

 Continue reading...
Click here to read more articles from Candlepower.

Naming can seem mysterious because it's ridden with myths. And when a name-seeker approaches the naming process armed with myth rather than truth, the myth inevitably gets in the way. So let's take a few minutes to examine ten common myths about name development.

 Continue reading...
Click here to read more articles from Candlepower.

To create a good name, you need to create a lot of names. Okay, I'm cribbing a bit. It was the Nobel Prize-winning chemist Linus Pauling who originally said, "To come up with a good idea, you need a lot of ideas." But his observation bears repeating and paraphrasing. In creative endeavors, quantity often begets quality.

 Continue reading...
Click here to read more articles from Candlepower.

Blog Du Jour

Namer's Blogs

Nancy Friedman runs a verbal-branding consultancy called Wordworking, and contributed today's "Candlepower" column on naming. She suggests these blogs on language, branding and media:

Wordmall. "The labor of love of retired English teacher Michael Sheehan (who also contributes to the excellent online magazine Vocabula.com). Each post takes a familiar word or term -- one of my favorites is "bogus" -- and examines its history, etymology, and usage."

The Language Guy. "The lessons of linguistics applied to advertising, journalism, politics, and society. Written by a retired linguist, this blog is invariably well researched and feisty."

 Continue reading...
Click here to read more articles from Blog Du Jour.

A name is the title of your story.

You may think you're naming your company or your product. But in fact you're putting a title on the story you're telling investors, shareholders, customers, and employees. If you're smart and lucky, the name you choose will be the title of a great story. A saga. A legend. A tale told around the campfire for generations.

 Continue reading...
Click here to read more articles from Candlepower.

Blog Excerpts

The Mysteries of Naming

What's in a name? According to expert Nancy Friedman, who writes a blog called Away With Words, everything: "A name is the title of your story. You may think you're naming your company or your product. But in fact you're putting a title on the story you're telling investors, shareholders, customers, and employees. If you're smart and lucky, the name you choose will be the title of a great story. A saga. A legend. A tale told around the campfire for generations." Read the entry here.
Click here to read more articles from Blog Excerpts.

3 4 5 6 7 Displaying 43-49 of 49 Articles