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A name is the title of your story.

You may think you're naming your company or your product. But in fact you're putting a title on the story you're telling investors, shareholders, customers, and employees. If you're smart and lucky, the name you choose will be the title of a great story. A saga. A legend. A tale told around the campfire for generations.

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Blog Excerpts

The Mysteries of Naming

What's in a name? According to expert Nancy Friedman, who writes a blog called Away With Words, everything: "A name is the title of your story. You may think you're naming your company or your product. But in fact you're putting a title on the story you're telling investors, shareholders, customers, and employees. If you're smart and lucky, the name you choose will be the title of a great story. A saga. A legend. A tale told around the campfire for generations." Read the entry here.
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4 5 6 7 8 Displaying 50-51 of 51 Articles