4 5 6 7 8 Displaying 50-53 of 53 Articles

To create a good name, you need to create a lot of names. Okay, I'm cribbing a bit. It was the Nobel Prize-winning chemist Linus Pauling who originally said, "To come up with a good idea, you need a lot of ideas." But his observation bears repeating and paraphrasing. In creative endeavors, quantity often begets quality.

 Continue reading...
Click here to read more articles from Candlepower.

Blog Du Jour

Namer's Blogs

Nancy Friedman runs a verbal-branding consultancy called Wordworking, and contributed today's "Candlepower" column on naming. She suggests these blogs on language, branding and media:

Wordmall. "The labor of love of retired English teacher Michael Sheehan (who also contributes to the excellent online magazine Vocabula.com). Each post takes a familiar word or term -- one of my favorites is "bogus" -- and examines its history, etymology, and usage."

The Language Guy. "The lessons of linguistics applied to advertising, journalism, politics, and society. Written by a retired linguist, this blog is invariably well researched and feisty."

 Continue reading...
Click here to read more articles from Blog Du Jour.

A name is the title of your story.

You may think you're naming your company or your product. But in fact you're putting a title on the story you're telling investors, shareholders, customers, and employees. If you're smart and lucky, the name you choose will be the title of a great story. A saga. A legend. A tale told around the campfire for generations.

 Continue reading...
Click here to read more articles from Candlepower.

Blog Excerpts

The Mysteries of Naming

What's in a name? According to expert Nancy Friedman, who writes a blog called Away With Words, everything: "A name is the title of your story. You may think you're naming your company or your product. But in fact you're putting a title on the story you're telling investors, shareholders, customers, and employees. If you're smart and lucky, the name you choose will be the title of a great story. A saga. A legend. A tale told around the campfire for generations." Read the entry here.
Click here to read more articles from Blog Excerpts.

4 5 6 7 8 Displaying 50-53 of 53 Articles