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Blog Du Jour

Namer's Blogs

Nancy Friedman runs a verbal-branding consultancy called Wordworking, and contributed today's "Candlepower" column on naming. She suggests these blogs on language, branding and media:

Wordmall. "The labor of love of retired English teacher Michael Sheehan (who also contributes to the excellent online magazine Vocabula.com). Each post takes a familiar word or term -- one of my favorites is "bogus" -- and examines its history, etymology, and usage."

The Language Guy. "The lessons of linguistics applied to advertising, journalism, politics, and society. Written by a retired linguist, this blog is invariably well researched and feisty."

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A name is the title of your story.

You may think you're naming your company or your product. But in fact you're putting a title on the story you're telling investors, shareholders, customers, and employees. If you're smart and lucky, the name you choose will be the title of a great story. A saga. A legend. A tale told around the campfire for generations.

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Blog Excerpts

The Mysteries of Naming

What's in a name? According to expert Nancy Friedman, who writes a blog called Away With Words, everything: "A name is the title of your story. You may think you're naming your company or your product. But in fact you're putting a title on the story you're telling investors, shareholders, customers, and employees. If you're smart and lucky, the name you choose will be the title of a great story. A saga. A legend. A tale told around the campfire for generations." Read the entry here.
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4 5 6 7 8 Displaying 50-52 of 52 Articles