According to David Meerman Scott, author of the bestselling book, The New Rules of Marketing and PR, the old rules of PR no longer apply. Thanks to the Internet, marketing and PR professionals shouldn't write press releases for journalists in the hope of getting ink.  Continue reading...
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Publicity How-To, For Free

Need publicity for your book, organization or kid's clarinet concert but can't afford to pay a full-blown PR agency? No problem. The Publicity Hound offers a host of useful articles and tips for generating publicity, for free. Click here to check 'em out.
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There are many voices calling for the death of the press release. What is needed is not execution but reform. I wrote a moby-post on my blog listing 62 Ways to Improve Your Press Release. Here are ten suggestions that relate to the process of writing (other tips deal with managing the process and alternatives to press releases):  Continue reading...
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When writing a marketing or publicity piece, such as a landing page or press release, you have to know the ins and outs of the product you're writing about. That's a given. However, it is equally important -- if not more so -- to thoroughly understand the target audience as well. That's not always easy.  Continue reading...
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One of the toughest jobs in marketing and PR communications is getting your target audience to read what you have written. After all, if your press release, brochure, web page, sales letter or newsletter article isn't read, it fails totally.  Continue reading...
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You have an e-mail, direct mail letter, web page, or other promotional piece to write. How much copy is required to do the job? One paragraph? Five? Twenty?

Most marketing writers struggle with this question. And for good reason. There's a lot of misinformation out there. One so-called expert claims that all marketing and PR copy should be long and involved. Another insists that short and concise works best these days.

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Each week I come across countless examples of marketing and PR writing that are wonderful to read. The grammar is impeccable. The phrases are inventive. The words sing. But does that mean the resultant sales letter, web page, or press release will meet objectives? The answer, of course, is no.  Continue reading...
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