Books we love
Five Favorite PR Books
The Wall Street Journal recently featured Michael Kempner's five favorite public relations books. He's the CEO of PR agency MWW Group, and author of an influential blog on the subject. On his blog, Michael says the books were more "on 'spin,' a subtle but important distinction." Here are the books he chose:
Propaganda by Edward Bernays
American Hero by Larry Beinhart
The Eloquent President: A Portrait of Lincoln Through His Words by Ronald C. White, Jr.
Thank You for Smoking by Christopher Buckley
All's Fair: Love, War and Running for President by Mary Matalin and James Carville