In my most recent column for the
Boston Globe, I poke fun at new advertising slogans that Apple is using for its iPod line: the latest iPod Nano is "Completely Renanoed," while the iPod Touch is "Engineered for Maximum Funness." Whereas
renanoed at least shows a modicum of creativity (turning
Nano into a verb capable of taking the
re- prefix),
funness seems to be an unnecessarily cutesy elaboration on plain old
fun. But hang on: can we make a distinction between
fun and
funness?
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