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Most emails are badly written. No surprise, perhaps, since we write more emails than anything else. By 2010, the business world will have produced 27,000 billion gigabytes of email. So what goes wrong?  Continue reading...
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Blog Excerpts

The Power of Disorder

Learning technology consultant Clive Shepherd, author of Clive on Learning, discusses how new technologies free us from the "tyrannies of traditional systems of classification," to make learning "miscellaneous." What does he mean? Read Clive's post here.
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Blog Excerpts

Brianstorming Online

Bubbl.us is a "simple and free web application that lets you brainstorm online." Want to create a "mind map" you can share with friends and colleagues? Click here to learn more.
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Blog Excerpts

Make Your Blog Heard

Journalist Amy Gahran of the blog Contentious shares her secret for getting people to read your blog: "Strategic commenting." As Amy explains, "If you view your blog as part of a public conversation, rather than a mere publication, then an easy way to attract more interest and interaction becomes obvious." Read her post here.
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Blog Excerpts

Top Reference Sites

"Here are the Top 55 Reference Websites as chosen by the eBizMBA editorial team," announces the eBizMBA website. Whether you're a student working on a research paper or a copywriter researching an industry vertical, you'll find this list invaluable. Check it out here.
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Blog Excerpts

Social Media, Here to Help

Journalist Amy Gahran, the author of the blog Contentious, says that as a reporter, "the main concrete benefit I've experienced from participating in social networking sites is the ability to quickly share knowledge with a trusted network of friends and colleagues." How? Amy explains in this post here.
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Want to see real-life copywriting in action? After we interviewed Sarah Williams, the head of Wordsmith in England, a couple of months ago, we wanted to learn more about her innovative "method acting" approach to copywriting, as she calls it. (Check out our interview with Sarah here.) So we asked her if she wouldn't mind sending us an actual case study... we could study! Sarah graciously agreed. Here it is:  Continue reading...
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1 2 3 4 Displaying 15-21 of 27 Articles