Candlepower
Ad and marketing creatives
Red Pen Diaries: Exclamation Nation
Everybody knows there are rules regarding punctuation. This article isn't about them.
I'm on a lot of e-mail lists; a great many people feel I should be kept abreast of developments at their companies, career milestones of the artists they represent, legislative or electoral triumphs and outrages, and too much more. And though I find some of the news they herald noteworthy, more often than not they compensate for mundane content with an inappropriate, nay, giddy level of enthusiasm. The primary means of expressing this overwrought intensity? The exclamation point. Continue reading...
