A Monthly Column for Word Lovers
July 2, 2014By Orin Hargraves
"Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion." That's Aristotle, writing in the fourth century BCE. Most of the wiles and schemes by which modern-day crafters of clickbait entice you to take the fateful step of clicking on a link were anticipated by the Master. Continue reading...